simon
dempsey
product. marketing. brand.
18+ years of telling great stories.
I am a long-term content guy, and a startup founder with an expansive background in product marketing and content strategy for startups and bluechip brands.
I am a designer by background, and a storyteller by default. I am most passionate about creating demand for products through effective messaging and marketing programs.
I love dissecting data to surface what is happening inside the mind of the customer, which enables me to produce innovative and impactful campaigns that speak to the 'internal problem' they are facing.
Most brands sell to the external customer problems, when the real issue lies at a deeper, more emotional level. I respond to these motivations with fun and relevant messaging, building confidence and connection to brands, products and companies.
I am most proud of a product I developed and marketed at LikeWhere that grew from 50k users to over 8 million in under 24 months. The product was used by brands including Hilton Worldwide, Airbus and Alaska Airlines.
The product increased booking conversions for partner brands by over 24% and increased page views by +31%, and won four industry awards for innovation.
Skills:
Go-to-Market Strategy
Content Strategy
Sales Enablement
Positioning + Messaging
Storybrand Framework
UX Design
Cross Functional
Research + Data Analysis
Writing & Public Speaking
Community Management
Video Production
Project Management
Creative and Ideation
Empathetic
Interpersonal Skills
Team Player
Entrepreneurial
Finalist
Best Innovation, IATA
Winner
Best Startup,
Hilton/London & Partners
Finalist
Best Travel App, Evernote
Winner
Peoples Choice,
Dublin BETA
Awards, Recognition and Podium Appearances
Thought leadership
Hilton Marketing Summit, Barcelona
WYSE ITB, Berlin
FTE Global, Las Vegas
FTE EMEA, Dublin
Aviation Festival, Miami & London
IATA World Passenger Symposium, Hamburg
& speaking engagements
CERTIFICATION
HUBSPOT INBOUND
PMA CORE
STORYBRAND
Who I have worked with
